Senior PR Manager

Company: Whisker
Location: Auburn Hills
Posted on: June 2, 2025

Job Description:

Description:

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it's a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 700+ passionate team members. We work in person 4+ days a week.

What You'll Do:

Whisker is seeking a Senior PR Manager to own and elevate our public relations efforts across global markets-most notably in the U.S. This is a hands-on, high-impact role that will help shape and amplify Whisker's brand reputation and presence in the media. You'll be the main point of contact for our agency partners, working cross-functionally, leading key communications initiatives, building relationships with press and media, and bringing a strategic PR mindset to every launch and milestone.

This role reports to the Director of Brand Marketing and will work closely with our influencer marketing team to bridge earned media and creator relationships into a cohesive, scalable outreach engine.

Important note: You must be a cat person to thrive here. Our products are designed for cats and the people who love them. You'll need to understand the pet parent perspective intimately, and ideally, have cats of your own.

Essential Duties and Responsibilties:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

Owns the PR strategy, develops and executes integrated PR plans to get attention for our brand and product including product launches, brand milestones, partnerships, and executive visibility
Main point-of-contract for agency partners and internal teams
Prepares for multiple major product launches by seeding and securing a large editorial community to cover product reviews, features, and ongoing stories
Builds and maintains media relationships by leveraging your own press contacts and growing Whisker's network of media partners, journalists, and affiliates
Proactively crafts compelling narratives and pitch story angles to consumer, tech, lifestyle, and business press to secure earned media coverage
Partners with influencer marketing: Collaborates closely with our influencer team to amplify key PR efforts and build joint creator-editorial campaigns
Supports internal teams in shaping timely, accurate responses during crisis or sensitive communications moments
Aligns with brand, creative, product, customer experience, and executive teams to ensure messaging consistency and storytelling excellence
Prepares executives and spokespeople for interviews, panels, and press opportunities
Monitors media coverage, manage reporting, and analyze PR effectiveness to continuously refine our strategy
Will perform additional responsibilities as required
Requirements:

What You'll Bring:

BA/BS in Communications, Marketing or relevant field and / or equivalent years of experience
6+ years of relevant public relations or communications experience, ideally within consumer tech, lifestyle, DTC, or pet-related brands
Proven ability to seed and secure consistent editorial coverage-both large-scale and niche
Rolodex of active press contacts in relevant categories (tech, consumer, lifestyle, pet, business)
Strong experience working alongside influencer and content teams for integrated campaigns
Comfortable driving large launch narratives and managing multiple storylines simultaneously
Excellent written, verbal, and interpersonal communication skills
Experience managing agency partners, freelancers, and media tools
Thrives in an on-site, collaborative team environment
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Must love cats-and ideally have one (or more!) at home

Benefits & Purrks:

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the "why", and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:

Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program

Statement of Inclusivity:

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.

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