Channel Marketing Manager
Company: Mobility Works
Location: Richfield
Posted on: April 24, 2024
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Job Description:
The Channel Marketing Manager for Home Access and Mobility
Equipment is responsible for formulating and executing integrated,
strategically-focused marketing plans to drive lead generation and
market segment penetration goals, across prospective and current
clients, in alignment with the corporate brand strategy. Essential
Job Functions and Duties: Develop and implement a channel specific
marketing strategy that aligns with our corporate brand strategy
utilizing the best media platforms for the channel to increase lead
generation and market share. Platforms include: digital, social
media and direct advertising, influencer and customer
communications through content marketing; product launch materials;
marketing collateral; white papers and trade show/event support if
applicable Initiates/manages lead nurturing programs to accelerate
prospects, analyzes project performance and company impact to drive
insights, and tracks/reports on campaign costs, performance, and
ROI to understand channel and offer performance. Build and Maintain
Channel Marketing Calendar for Home Access and Mobility Equipment
Manage marketing activities and campaigns to ensure projects are
completed on time while maintaining accurate budget, expense
tracking and forecasting. Collaborates with cross functional sales
and marketing teams to produce effective promotional materials and
communication materials in digital and print format for internal
and external communications. Ensures consistent use of brand
guidelines. Researches and monitor competitors marketing efforts in
market Creates informative and timely content. Work with and manage
supplier relationships with marketing professionals within channel.
Creation of PowerPoint presentations. Accomplishes organization
goals by accepting ownership for accomplishing new and different
requests; exploring opportunities to add value to job
accomplishments. Maintain high level of professionalism at all
times. Ad Hoc Projects as assigned. Adhere to all company policies
and procedures, OSHA and other safety regulations, and all state
mandated regulations. Comply with MW's Core Values at all times
(LOVE IT). Complete other duties as assigned. Position
Qualifications and Entrance Requirements: Bachelor's or Associates
Degree in Business, Marketing, Communications or related degrees.
4-7 years' experience in marketing, preferably within a
multi-location, national company. Excellent project management
skills. Ability to manage multiple projects, demonstrating superb
project management skills and attention to detail Demonstrated
writing skills with proper grammar, punctuation and sentence
structure. Must possess strong analytical and communication skills
Experience working with marketing data in a CRM environment
(SalesForce highly desirable). Keen sense of awareness of
influencers and customers in wheelchairs Social media content
management and execution experience Quick learner and
self-motivated Skilled in all Microsoft Office programs with
advanced Excel capabilities. Ability to rapidly learn and take
advantage of new concepts and technologies. Candidates must
successfully complete criminal and motor vehicle background check
and pre-employment drug screening. Physical Demands/Work
Environment: Able to function capably in an office environment
using standard equipment (telephones, fax machines, computers,
copiers, etc.) Must be able to lift up to 50 pounds. Frequent
lifting and/or carrying of objects weighing up to 10 pounds. Must
be able to complete office-related physical activities (walking,
standing, talking, hearing, pushing, reaching, seeing,
stooping/crouching, smelling, depth perception, identifying colors)
as needed. Employment Type: Full Time
Keywords: Mobility Works, Cleveland Heights , Channel Marketing Manager, Advertising , Richfield, Ohio
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